Sports Presenter
Content creator
Worked with the BBC, Manchester City, EA Sports and DAZN
Liam Loftus is a sports presenter, reporter, producer, and content creator.
In 2016, whilst studying at Sheffield Hallam University, Liam began working for Manchester City, presenting content for their Snapchat channel. In 2018, Liam went on to present for the Manchester City Kids app, before becoming their social media producer/ presenter. During his time at Manchester City, Liam launched the club’s first TikTok channel.
In 2020, Liam joined BBC Sport as their first digital presenter, where he helped to launch the BBC Sport TikTok channel. The following year saw Liam play a significant role as part of the team covering the Men’s 2020 Euros.
In 2022, Liam played a pivotal role in covering the boxing at the Commonwealth Games, and in 2023, he featured on BBC’s TV coverage of Wimbledon, interviewing eventual winners Marketa Vondrusova and Carlos Alcaraz.
Liam also contributed to the 2023 Women’s World Cup BBC coverage, most notably featuring on the coverage for the final between England and Spain. Other BBC highlights include, creating the ‘Train Like A Pro’ series, and appearances on Football Focus and Match of the Day.
Outside of work, Liam loves cooking, travelling, and all things outdoorsy, from walking his dogs to gardening.
Contact Liam’s agent: info@ttmanagement.co.uk